Following the international fame of Netflix series Squid Game, HoYeon Jung has been chosen as Louis Vuitton’s latest ambassador.
On Oct. 6, Louis Vuitton shared that the star, who plays Kang Sae-byeok in the series, will be the brand’s newest Global House Ambassador for fashion, watches and jewellery.
The luxury-brand ambassadorship is a massive achievement.
Jung first rose to fame in South Korea as a competitor on Korea’s Next Top Model in 2013 and now as an actress and now arguably Squid Game’s most fascinating character.
Jung is not a complete stranger to Louis Vuitton; she first walked for them in their SS17 ready-to-wear collection.
Nicolas Ghesquière, Louis Vuitton’s creative director since 2013, said of the partnership, “I immediately fell in love with HoYeon’s great talent and fantastic personality, and I am looking forward to starting this new chapter of the journey we started at Louis Vuitton a few years ago.”
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