Mary-Kate And Ashley Launch Gender-Neutral Kids Line

Mary-Kate And Ashley Launch Gender-Neutral Kids Line

Mary-Kate and Ashley Olsen‘s The Row have launched their first ever collection for children. 

The child stars have unveiled a new addition to their famously minimalist clothing line with the inclusion of garments for children.

The new line includes lounge pants, sweaters and cardigans, all made from luxurious cashmere in a range of colours from grey to pink, blue, and burnt orange.

Size ranges from 2 to 10 years, and in price varies from $390 to $790.

Mary-Kate and Ashley spoke with W Magazine to talk about the line.

“The items have to have a sense of practicality, ease, and comfort,” Mary-Kate told W. “We think of this for our main collections, but it’s even more important for kids.”

The collection is not gendered, which was important to the twins.

“Kids are the heart of creativity,” Ashley explained. “They should be able to pick and choose what they want to wear, no matter what.”

On whether or not there will be more kids-wear, the Olsens note that they are currently “focusing on the basics.”

“We started the Row with a T-shirt,” Ashley noted. “This collection was started in a similar way—we are focusing on the basics and building from there.”

The line is available to shop now on The Row‘s website.

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