TAG Heuer have announced that they have signed actor Ryan Gosling as their new brand ambassador.
The actor, who is known for his immaculate style, has signed his first ever partnership with the Swiss watch brand.
“We are thrilled to announce Ryan’s partnership. A star since his early days, he has grown to become an icon, one both enigmatic and inscrutable.”
“He is a true artist who chooses his projects with utmost care and dedicates himself to them like no other,” TAG Heuer CEO said in a statement.
The brand has also released a new watch, The Carrera 3 Hands as part of their announcement, alongside promotional materials featuring Gosling.
“I appreciate its timeless design. I like clean and simple design generally. Growing up, we lived on a pretty tight budget. I gravitated towards things that were simple and timeless so I didn’t have to think about keeping up with trends,” Gosling said regarding the new watch.
Take a look at the new watch and read more about Gosling’s new partnership on the TAG Heuer website here.
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